One bookkeeper who started on our Bookkeepers Marketing Program last week picked up her first client yesterday, and was so excited!!
She had been very nervous in anticpation of the first meeting with the client, and emailed us yesterday saying she’s got her first bookkeeping client.
Why should we be surprised? We are not – you see, it’s not difficult with the right preparation!
What other result would you be expecting?
After all, the purpose of the client meeting was to seal the deal, and she did. That’s all it takes!
The most important step in starting your bookkeeping business is not to focus on how many clients you have right now, but how many clients you will have in the future.
The mindset of a bookkeeper can make such a difference to the growth of their business. You learn more about this in our Bookkeepers Marketing Program
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Are you projecting an image of a professional bookkeeper?
We are amazed by the number of bookkeepers that are telling their clients they a run a professional bookkeeping service, and issue their invoices on an excel spreadsheet or a word document.
We asked a bookkeeper why she was not using her MYOB accounting software for raising invoices – her response was that since she didn’t have many clients “it wasn’t worth it”
Since when does projecting a professional image become dependant on “having enough clients” – and how many is “enough” to justify using your software package to generate invoices?
From a marketing perspective, how does it look to your client if you present them with invoices like that? Maybe they don’t care. To others it would raise some concerns – How come the bookkeeper’s not using MYOB to generate their invoices? Why would our bookkeeper be double handling those invoices?
Is this the same approach that the bookkeeper is taking to our business?
Similarly we’ve seen a number of female bookkeepers getting lovely “fluffy” pink feminine business cards with a free clipart image to further “pretty up” their cards.
What does that project to a prospective client? Does it project an image of professionalism, or rather the archetypal stay-at-home-mum wanna-be bookkeeper who’s doing hubby’s books and a few other mates for some extra income?
Maybe they want to project that image, and play at being a bookkeeper
Have a look at your invoice templates – do they project an image of a professional bookkeeper?
Have a look at your business cards / stationery – do they project a professional image?
Have a look at your website – does it project a professional image?
Have a look at your business attire – does it project a professional image?
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